Leo seeks to preserve creative legacy while adapting to advertising’s digital shift
Live MintMumbai: Leo, a part of the Publicis Groupe, is expanding its footprint as it navigates the evolving advertising landscape. “Success today isn’t about one person’s genius but about teams working together to execute big ideas in a myriad ways, making organisational culture, an openness to collaboration, and adoption of new technologies the pillars of tomorrow’s successful creative companies," Rao added. “The key question isn’t, ‘How do I stand out?’ but rather, ‘Am I saying something worthy of attention?’" This balance is critical as Leo seeks to preserve its creative strengths while meeting client demands for measurable return on investment. “The creative and strategic talent in India is amongst the best in the world, and at Leo we are seeing this manifest in significant global mandates over the past year. Just as India became an IT hub, it’s now time for Indian creative and strategic talent to make a global impact," he added.
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