TCM adds spice to modern diets for young consumers
4 months, 1 week ago

TCM adds spice to modern diets for young consumers

China Daily  

Various kinds of TCM cuisine models attract visitors at the first Guangxi TCM Industry Exchange Conference in Nanning, capital of the Guangxi Zhuang autonomous region on July 23, 2023. Kathy Jiang, a partner expert of global consultancy Roland Berger, said young consumers are increasingly drawn to TCM cuisine due to a heightened health consciousness, cultural pride and its compatibility with modern lifestyles. "By addressing common lifestyle issues like irregular eating habits and stress, TCM cuisine offers a balanced approach that appeals to young people seeking harmony in their fast-paced lives." She said the effectiveness of TCM cuisine can vary based on individual health conditions and needs, making it crucial for consumers to approach it in an informed way.

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History of this topic

Wellness market in good health
1 week, 4 days ago

Wellness market in good health

China Daily  

CHONGQING — During her lunch break, 28-year-old office worker Li Qing heads straight to an outpost of health center chain in a bustling mall in Chongqing municipality for a rejuvenating session of massage and moxibustion. According to a report released by Xinhuanet on the nutrition consumption trends of China's equivalent of Generation Z, young people are becoming the main force …

TCM adds spice to modern diets for young consumers
4 months, 1 week ago

TCM adds spice to modern diets for young consumers

China Daily  

Customers come to the newly opened Zhong Yao Tang ice cream shop on Xiangyang South Road in Xuhui district, Shanghai, to taste its new products with Chinese herbs on July 29. Regimen-related items Tong Ren Tang, a time-honored TCM brand, introduced brand Zhima Health in 2019 based on the concept of "medicine and food sharing the same source". Zhima Health …

TCM adds spice to modern diets for young consumers
4 months, 1 week ago

TCM adds spice to modern diets for young consumers

China Daily  

A barista at the Zhima Health coffee bar makes a drink on Nov 15, 2020, in Beijing. Though the beneficial effect is not pronounced, Yang believes it's healthier than snacks such as fried food, to leave "less of a mental burden". At the Sense Toast bakery in Beijing, the most popular products include toast mixed with ginseng powder, toast with …

TCM adds spice to modern diets for young consumers
4 months, 1 week ago

TCM adds spice to modern diets for young consumers

China Daily  

Visitors flock for TCM-infused coffee offered by Tong Ren Tang at the 2020 China International Fair for Trade in Services in Beijing on Sept 8, 2020. With a rising awareness of health and well-being, traditional Chinese medicine cuisine is gaining popularity among consumers in China. TCM drinks, bread, ice cream, hot pot — there has been a trend in the …

TCM adds spice to modern diets for young consumers
5 months, 2 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Visitors flock for TCM-infused coffee offered by Tong Ren Tang at the 2020 China International Fair for Trade in Services in Beijing on Sept 8, 2020. With a rising awareness of health and well-being, traditional Chinese medicine cuisine is gaining popularity among consumers in China. TCM drinks, bread, ice cream, hot pot — there has been a trend in the …

TCM adds spice to modern diets for young consumers
5 months, 2 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Various kinds of TCM cuisine models attract visitors at the first Guangxi TCM Industry Exchange Conference in Nanning, capital of the Guangxi Zhuang autonomous region on July 23, 2023. Kathy Jiang, a partner expert of global consultancy Roland Berger, said young consumers are increasingly drawn to TCM cuisine due to a heightened health consciousness, cultural pride and its compatibility with …

TCM food, beverage become popular in Jinan
7 months, 1 week ago

TCM food, beverage become popular in Jinan

China Daily  

Traditional Chinese medicine is becoming increasingly prominent in the culinary sector, with TCM-infused teas, coffees, and ice creams gaining widespread popularity in recent years. Jinan boasts 20,600 TCM health maintenance enterprises, the seventh-most of any city in the country and showing strong growth potential. In addition, Shandong leads with 138,500 TCM health maintenance companies, while nationwide, there are 1.03 million …

Food for thought
6 years, 11 months ago

Food for thought

China Daily  

From left: Writer Leung Man-tao, Chuang Tzu-i and food critic Shu Qiao share their views about the spirit of making delicious food during the recent Open Day events in Beijing. One day the doctoral candidate came across Cambridge Cookery School in the neighborhood of her lodging. Chuang eventually became a popular blogger, and her writings about the experience at the …

Food for thought
6 years, 11 months ago

Food for thought

China Daily  

From left: Writer Leung Man-tao, Chuang Tzu-i and food critic Shu Qiao share their views about the spirit of making delicious food during the recent Open Day events in Beijing. One day the doctoral candidate came across Cambridge Cookery School in the neighborhood of her lodging. Chuang eventually became a popular blogger, and her writings about the experience at the …

Food for thought
6 years, 11 months ago

Food for thought

China Daily  

From left: Writer Leung Man-tao, Chuang Tzu-i and food critic Shu Qiao share their views about the spirit of making delicious food during the recent Open Day events in Beijing. One day the doctoral candidate came across Cambridge Cookery School in the neighborhood of her lodging. Chuang eventually became a popular blogger, and her writings about the experience at the …

Chinese cuisine can be integrated into current health food trends
7 years, 2 months ago

Chinese cuisine can be integrated into current health food trends

China Daily  

Mao Xue Wang, a kind of Sichuan food made of tripes, beef and other materials in Chengdu, southwest China's Sichuan province. Although China's various regional cuisines contain unhealthy dishes, not all Chinese food is defined by unhealthy cooking. "There are lots of foods that can influence workouts, and the most fundamental task is educating people to make correct choices," said …

Chinese cuisine can be integrated into current health food trends
7 years, 2 months ago

Chinese cuisine can be integrated into current health food trends

China Daily  

Mao Xue Wang, a kind of Sichuan food made of tripes, beef and other materials in Chengdu, southwest China's Sichuan province. Although China's various regional cuisines contain unhealthy dishes, not all Chinese food is defined by unhealthy cooking. "There are lots of foods that can influence workouts, and the most fundamental task is educating people to make correct choices," said …

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