Relive the rush of ‘Crazy in Love’-era Beyoncé with Normani’s new video, ‘Motivation’
LA TimesNormani’s pop-stardom ambitions are made quite clear in the opening seconds of her latest music video, “Motivation.” A young girl races through her grandmother’s house to catch the last seconds of BET’s “106 & Park.” Perched on the floor, inches away from the television, she imagines a world in which she has the No. The young girl transforms into Normani and the rest of the clip sees her paying tribute to the idols she fell in love with as a child watching “106.” “Motivation” is a bouncy, horn-filled R&B-pop confection reminiscent of the sweaty bangers that made Rich Harrison an in-demand producer in the early aughts when his sound took off with the gems he made for Amerie, Kelly Rowland and Beyoncé. Early in the video, Normani offers her own twist on Beyoncé’s iconic “Crazy in Love” strut. A basketball court scene conjures Jennifer Lopez’s “I’m Real” and Britney Spears “… Baby One More Time” with just a little bit of Juvenile’s “Back That Thang Up” for good measure.
Discover Related
)
