With ₹700 crore loss in 2024 and star salaries taking up 50% movie budget, why future looks bleak for Malayalam cinema
1 year ago

With ₹700 crore loss in 2024 and star salaries taking up 50% movie budget, why future looks bleak for Malayalam cinema

Hindustan Times  

While the Malayalam film industry is hailed for its authentic stories, excellent storytelling and stellar performances, it now seems to be facing some severe turbulence. As reported earlier, the Kerala Film Producers’ Association had stated that the Malayalam industry incurred losses of ₹650-700 crore in 2024. Old-time Malayalam producers are asking why they should work with stars but like in the Tamil film industry, there are 1000s of Shankars waiting to get a star’s dates.” Trade analyst Ramesh Bala also agrees with this, adding, “Historically, Malayalam movies were made on a shoestring budget. So, producers are now trying to control these spiralling costs.” OTT and satellite rights issue When the Covid pandemic hit the world, the Indian film industry, while facing severe losses, made significant strides on OTT with many films sold for whopping amounts. Since then though OTT platforms have changed their content buying criteria and terms and this has caused an impact on the Indian film industry, including Malayalam cinema.

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