Introducing new capabilities in AI Assistant — empowering marketers to drive informed audience activation at scale

The era of generative AI is redefining business operations, and Adobe Experience Platform leads this transformation with intelligent, agent-driven solutions. These AI agents actively support customers by optimizing audience strategies, accelerating time to market, uncovering deep consumer insights, and proactively allowing customers to run and operate their business without disruptions. In June 2024, we released Adobe Experience Platform AI Assistant, embedding generative AI capabilities across Experience Platform-based applications. AI Assistant provides crucial capabilities and opportunities for a diverse set of users across various teams, spanning from technical marketers and marketing operations specialists to business strategists and data engineers. By leveraging a fast and easy conversational interface, powered by predictive and generative AI, teams can: Develop insights into audience performance : Gain a better understanding of how audiences are performing to make more informed decisions before activating those audiences.