Craft Beers Without The Buzz: Brewing New Options For The 'Sober Curious'
NPRCraft Beers Without The Buzz: Brewing New Options For The 'Sober Curious' Enlarge this image toggle caption Spencer Platt/Getty Images Spencer Platt/Getty Images When Athletic Brewing Co. offered its nonalcoholic limited-edition Double Hop IPA for sale online last week, it sold out in 32 seconds. "We've actually been totally overwhelmed and shocked by how strong the nationwide online demand is," says Bill Shufelt, co-founder of Athletic Brewing Co., which produces only nonalcoholic brews. Two years ago, when Shufelt and his co-founder, John Walker, were getting Athletic Brewing Co. off the ground, Shufelt says, his goal was to "give people a cool way to moderate. But Athletic Brewing Co.'s Shufelt points to the expansion of nonalcoholic beers in Europe.
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