
India and the global battle against tobacco on OTT platforms
Hindustan TimesLast World No Tobacco Day, May 31, 2023, India took a momentous stride in combatting the grave consequences of tobacco consumption. Tobacco use causes debilitating diseases such as cancer, lung disease, cardiovascular issues, and stroke, claiming a staggering 1.35 million lives annually in India alone. Introducing groundbreaking regulations, any film featuring tobacco use was mandated to incorporate a warning and In the last few years, in the absence of any regulation on streaming platforms, tobacco companies turned to streaming web series, movies, and other content through product placements and showing key actors smoking or vaping. While focusing on OTT platforms is crucial, India must also address rampant, indirect tobacco marketing on social media channels like Facebook and Instagram, primarily carried out by tobacco companies through brand extensions. India can become a global exemplar in tobacco control efforts by regulating OTT platforms as meticulously as films and TV.
History of this topic

Surrogate tobacco ads are contributing to India’s cancer burden, zero-tolerance approach needed: experts
The Hindu
Stakeholders call for inter-State collaboration to implement tobacco control policies
The Hindu
Why Health Ministry has ordered IPL to ban surrogate tobacco, alcohol ads
India Today
Two decades after India’s public smoking ban, challenges persist in tobacco control
The Hindu
The Tobacco Trap: Why tobacco control missteps worry India's doctors
India Today
The Tobacco Trap: How flawed policies are undermining India's fight against addiction
India Today
Govt proposes non-skippable anti-tobacco ads on OTT platforms
Deccan Chronicle
Health ministry proposes mandatory 'non-skippable' anti-tobacco spots on OTT platforms
New Indian Express
Kicking the habit of smoking: Exploring safer alternatives for tobacco cessation in India
Hindustan Times
Beyond the puff: Exploring safer alternatives for India's tobacco endgame
India Today
The tobacco epidemic in India
The Hindu
WHO asks governments to protect children from tobacco industry interference
New Indian Express
India's Tobacco Crisis: 1% GDP lost, 49% young adults smoke, per KPMG report
Hindustan Times
You Really Think People Start Smoking By Watching It On Screen? Kerala High Court On Plea To Ban Smoking Scenes In Films, Serials
Live Law
Health Ministry denies compromise on OTT smoking rules
The Hindu
OTT services, govt. reach uneasy compromise on smoking warnings
The Hindu
BJP MP Manoj Tiwari calls for immediate curb on smoking scenes in OTT programmes
Deccan Chronicle
Tobacco control: Study finds significant association between implementation of policies and prevalence
The Hindu
Reconsider the smoking rules for OTT platforms
Hindustan Times
Will the govt’s new anti-tobacco messaging mandate ruin your OTT experience? | In Focus podcast
The Hindu
Tobacco rules for OTT counterproductive, infringes freedom of speech, says IFF
The Hindu
OTT players, lobby groups to address anti-tobacco rules
Live Mint
Health Ministry notifies new rules for anti-tobacco warnings on OTT platforms
Firstpost
OTT platforms mandated to show anti-tobacco warnings
The Hindu
Despite ban, e-cigarettes remain major health challenge in India: Study
India Today
Ban advertisement of tobacco products: Health experts to govt
Firstpost
India Cracked Down on Tobacco Smoking But 'Paan Masala' Brands Still Enjoy Celebrity Endorsement
News 18
Pass Cigarettes And Other Tobacco Products (Amendment) Bill And Make India, A livelier And Less Smoky Place
Live Law
Tobacco giant placing ‘stealth adverts’ on Facebook and Instagram, bypassing social media rules
The Independent
Government announces new guidelines for OTT, social media platforms in India
India TV News
Curbs on tobacco products will help the fight against Covid, boost the economy
Hindustan Times
‘War on tobacco: think ahead of industry’
The Hindu
Banning e-cigarettes ‘historic’ move: U.S.-based advocacy group
The Hindu
India bans production and import of e-cigarettes in 'public health move' pending final session in November
Firstpost
India Announces Widespread Ban Of E-Cigarettes
NPR
The puzzling ban of e-cigarettes in India: Restrictions will do more harm than good – Firstpost
Firstpost
Regulate but don't ban E-cigarettes: Traders to govt
The Quint
Opinion | India’s vape ban only deprives smokers of safer options
Live Mint
India's health ministry reportedly proposes a ban on the production, import of e-cigarettes
Firstpost![U’khand HC Asks Centre To Decide In 6 Mths On Nicotine, Tar Content Labelling On Tobacco Products [Read Judgment]](/static/images/error.jpg)
U’khand HC Asks Centre To Decide In 6 Mths On Nicotine, Tar Content Labelling On Tobacco Products [Read Judgment]
Live Law
Survey reveals reduction in tobacco usage
The Hindu
Government releases new pictorial warnings for tobacco products
India TV News
GST Council meet: Tax tobacco at 40%; proposed 26% will only incentivise the 'factory of death'
Firstpost
National Family Health Survey: India drinks and smokes less now
The Hindu
tobacco industry needs hundreds of thousands of India's youth to start using tobacco-India TV News
India TV News
The ways of tobacco companies
The Hindu
India slips 23 places in pictorial campaign against tobacco
India TV News
World No Tobacco Day: Command and control
The Hindu
印度香烟包装将印警示图案-英语点津
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