Streaming is in the ascendance. But movie theaters are not going to go quietly
Want proof of the old adage that timing is everything? “They’re in a different business,” said Michael Smith, professor of information technology and marketing at Carnegie Mellon University, on streaming platforms versus traditional theatrical distributors. “In a world where windowing has just kind of exploded, we’re really tailoring every release to the movie, to the audience and to where consumers are watching movies,” said Scott Shooman, president of IFC Films. “And what I think streaming services do is they make content feel like something that’s not necessarily a single-picture commitment,” Shooman continued. “While popular series will help gain and retain subscribers, dropping films into the streaming platform are used as marquee events a few times a year to solidify subscriber interest,” said Del Vecchio.
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