Aman Gupta: Riding a sound wave
Halfway through my Zoom meeting with Aman Gupta, co-founder of the audio products company boAt, I realise this: The 39-year-old loves marketing. “We were a lifestyle brand primarily playing in electronics from Day 1,” says Gupta. “We are not as cheap as some of the other Indian or Chinese brands, or super expensive as some luxury audio brands,” says Gupta, adding that he wants consumers to try a new product every six months. “We are an affordable, yet aspirational brand.” I tell Gupta I can’t remember the last time I saw a boAt Come to think of it, the young company has smartly tapped the areas that Indians love. Right now, there’s too much work time and family time happening simultaneously,” says Gupta, who became a parent for the second time in June.
Discover Related
PM discusses making India global entertainment hub with SRK, Big B, Ektaa, Mohanlal
How Ashoke Mukherjee brought high-fidelity sound to India with Sonodyne
'India-US trade ties trending positive': Elon Musk hosts Indian business leaders
Electronic Music Icon Keinemusik's &ME To Make Electrifying India Debut
Just Like That | From Turbulence to Triumph: Air India’s New Avatar
Gaurav Banerjee sets audacious goals to rebuild Sony after failed ZEE merger
Focus on bringing in good partners, not maximizing valuations: Lenskart’s Peyush Bansal
Corporate India is changing. For the better? Eh.
Warner Music India: A Global Push and a Pop Culture Powerhouse in the Making
boAt co-founder Aman Gupta meets Salman Khan in Dubai: ‘Amar Prem nahee Aman Prem’
India emerged as the most preferred market for tech giants: Apple CEO Tim Cook
'Namma Bengaluru rocks': Edelweiss MF MD Radhika Gupta's wholesome time with son. See pics
Aman Gupta tears cheque after making an offer to pitchers. Here’s why
Zee needs strategy shift to survive after Sony merger plan crumbles
Global smart personal audio market drops down by 3%, Apple leads
Akaybee's Digital Marketing Efforts Resulted In Rs 2.10 Crore Sales
India’s Boat And Noise TWS Earbuds Outsell Samsung And Apple But How?
Indians prefer conversational AI in audio products: Report
The hosts of ‘The Aarthi and Sriram Show’ join iHeartPodcasts
Xiaomi forges alliance with Optiemus for audio products localisation
Xiaomi to manufacture audio products in India now: Know more
India shipped 25-mn units of wearables in Q1 ‘23: IDC
‘Many innovations were born at Samsung’s India R&D unit’
Shark Tank India's Aman Gupta warns against fake boAt websites: ‘Beware…’