Foreign tourists flock to Hunan and savor local culture
China DailyFrom left: Clouds in the Wulingyuan Scenic Area of Zhangjiajie in Hunan province evoke scenes like those from a fairy tale. At the ongoing third Hunan Tourism Development Conference held in Hengyang from Friday to Sunday, provincial officials hailed inbound tourism as a driving force for the local economy and pledged to spare no effort in promoting Hunan's rich cultural and tourism resources to global visitors. According to a report released by the Ctrip travel platform, as of Aug 25, the number of inbound tourism orders to destinations in Hunan increased by 137 percent year-on-year. Over the first six months of 2024, the province welcomed 1.4 million inbound visits, generating $364 million in revenue, representing increases of 5.69 and 6.68-fold year-on-year respectively. Resumption of international flights, improvements in inbound travel, recovery of the inbound tourism supply chain and active marketing efforts are cited as contributing factors in the booming market.