Biden TikTok: Skip the memes, Joe. Here’s how a presidential TikTok should look.
SlateEarlier this month, on Super Bowl Sunday, President Joe Biden debuted his TikTok account, @bidenhq. In one meme, the campaign draws a line to demarcate where Biden and Trump stand on hot-button issues including abortion, student loan forgiveness … and selling “bootleg off-white sneakers”? One particularly haunting response, as documented by John Herrman at New York magazine, reads simply: “i can’t afford gas or rent.” @bidenhq keep yapping man ♬ original sound - eimmud This content requires consent that you have not granted on Slate. In one video with over 1.6 million views, Biden eats takeout from Southern fast-food chain Cook Out with a former school principal named Eric Fitts and Fitts’ two sons, Carter and Christian. But a tried-and-true method of interacting with everyday Americans, and showing why it’s important to fight for them, is going to be a lot more timeless—and well received by young people—than a meme format with the caption “lol.” If Biden wants to really use the platform to reach younger voters, this is the key.