Consumers still bamboozled by stealth shrinkflation
2 months ago

Consumers still bamboozled by stealth shrinkflation

Dutch News  

Shrinkflation, the practice of reducing the size of a product while the price remains the same or even increases, is still rife, consumer organisation Consumentenbond has found. That number is lower than in preceding years, possibly because many brands are on their second or third round of shrinkflation, Consumentenbond director Sandra Molenaar said. That wouldn’t surprise me because it’s a very gradual process, and the manufacturers very cannily only reduce the volume by very small quantities,” she said. Some are also trying to justify shrinkflation by presenting it as “product improvement” meant to accommodate consumers.

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History of this topic

Consumers Association: shrinkflation still happening regularly in supermarkets
Trending News
2 months ago

Consumers Association: shrinkflation still happening regularly in supermarkets

NL Times  

The Consumers Association is noticing that shrinkflation is still occurring in supermarkets. The Consumers Association reporting point Eerlijk received 250 reports of shrinkflation last year. Consumers Association director Sandra Molenaar suggested that this is possible because many brands have reduced the content in their packages before. The Consumers Association has noticed that products changed the content of their packaging in …

Advertising authority rejects Consumer Association's shrinkflation complaints
3 months, 3 weeks ago

Advertising authority rejects Consumer Association's shrinkflation complaints

NL Times  

The Advertising Code Committee has rejected three complaints filed by the Consumentenbond about inflation. “We find it reprehensible when manufacturers and supermarkets secretly put less in a package without lowering the price,” said Sandra Molenaar, director of the consumers’ association. “You cannot expect consumers to check the contents of a package with every purchase.” The Consumentenbond filed these complaints after …

The major change Woolworths refuses to make as supermarket giant is grilled over 'shrinkflation'
4 months, 1 week ago

The major change Woolworths refuses to make as supermarket giant is grilled over 'shrinkflation'

Daily Mail  

Woolworths has defended 'shrinkflation' on home brands and does not want an active role in notifying shoppers when other brands do it. The majority of those cases were caused by the supplier also reducing the size of its branded product, Woolworths food division boss Guy Brent said. Aussie shoppers have raised concern about the lack of transparency around shrinkflation to …

Kellogg's ridiculed for drastic efforts to hide shrinkflation: 'Just laughing at us'
5 months ago

Kellogg's ridiculed for drastic efforts to hide shrinkflation: 'Just laughing at us'

Daily Mail  

Kellogg's is resorting to 'deceptive' ways to distract shoppers from its shrinkflation tactics. 'As a consumer you'd think to grab the "larger" box, only the realize it's 1.3 oz less,' a user wrote on Reddit alongside the photo. A photo circulating on social media site Reddit shows how the brand has increased the height of its family size Special K, …

Supermarket 'shrinkflation' to be targeted through fairer, more comparable pricing rules
5 months, 4 weeks ago

Supermarket 'shrinkflation' to be targeted through fairer, more comparable pricing rules

ABC  

Ever noticed your favourite cereal, packet of chips or even cleaning spray looking a little smaller or feeling lighter in your hand? In March, consumer group Choice documented 10 recent offenders including Coles' Mighty Grain cereal, which lost 65g in weight but kept the same $4.50 price tag, and an identical downsizing of Woolworths' brand Max Charge grain cereal. New …

Does your weekly shop feel a little lighter or smaller? You're not imagining it, it's 'shrinkflation'
1 year, 3 months ago

Does your weekly shop feel a little lighter or smaller? You're not imagining it, it's 'shrinkflation'

ABC  

You feel robbed, don't you? Well let's draw a line in the sand right now and define the underlying cause of this uncomfortable feeling: it's called "shrinkflation". Leigh Merrington, acting head of prices statistics at the ABS, says the bureau doesn't have a standard definition for this phenomenon, but it's often described as when a product's "quantity falls but the …

The costly economic trend here to stay
1 year, 6 months ago

The costly economic trend here to stay

BBC  

'Shrinkflation' isn't a trend – it's a permanent hit to your wallet Products are getting smaller, and you're paying the same. In terms of consumer frustrations, "they notice price increases more than they notice size decreases", says US-based Mark Stiving, the chief pricing educator at Impact Pricing, an organisation that educates companies on pricing. Yet even as shrinkflation largely corresponds …

SHRINKFLATION eats into every corner of the weekly shop
1 year, 9 months ago

SHRINKFLATION eats into every corner of the weekly shop

Daily Mail  

Every element of the weekly shop, from the breadbin to the bathroom, is being hit by ‘shrinkflation’, while even the family cat is missing out with a secret shift to smaller portions. Among the many big brands in the dock are Fairy Liquid, Pringles, Lurpak, Cadbury, Whiskas, Andrex, Hellmann’s, McVitie’s, Warburtons, Walkers, Head & Shoulders and Magnum Pringles is cutting …

Shrinkflation
2 years, 6 months ago

Shrinkflation

The Hindu  

Shrink inflation is when a product downsizes its quantity while keeping the price the same. In other words, shrinkflation occurs when goods shrink in size but consumers pay the same price. Shrinkflation deceives consumers into believing that the brands they buy are not affected by inflation, since container and vessel sizes are reduced by very small amounts, saving manufacturers more …

Shrinkflation strikes shoppers as companies downsize products without cutting costs
3 years, 8 months ago

Shrinkflation strikes shoppers as companies downsize products without cutting costs

Daily Mail  

As companies face higher costs for raw materials, some are jacking up prices for consumers, but others are resorting to a stealthier measure by shrinking the package sizes for everyday items such as paper towels and breakfast cereal. It's a trend contributing to the 5.4 percent rise in prices US consumers are facing for everyday goods - the sharpest annualized …

Shrinkflation: Hundreds of products are getting smaller, from cereals to chocolate bars
6 years, 2 months ago

Shrinkflation: Hundreds of products are getting smaller, from cereals to chocolate bars

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Hundreds of products including bread, …

'Shrinkflation' should be called out for what it is - a fraud against consumers
7 years, 8 months ago

'Shrinkflation' should be called out for what it is - a fraud against consumers

The Independent  

The best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. There have been reports for some …

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