Flipkart rolls out partial payments to reduce order cancellations
4 years, 5 months ago

Flipkart rolls out partial payments to reduce order cancellations

India Today  

Flipkart is rolling out a new payment system for customers that is aimed at reducing the number of returns and cancellations on its e-commerce platform. According to Flipkart, the CoD is still the most used payment method, despite the steep rise in online transaction ever since the pandemic hit businesses and caused consumer's buying habits to change drastically. But while Flipkart's new strategy to cut down on the cancellation rate is welcoming for the e-commerce sector, it presents a different, and rather underwhelming, picture of India's digital payments space. India's metropolitan and tier-I cities are the biggest drivers in the high adoption rate of digital payments, while the tier-II and tier-III cities are lagging behind due to manifold reasons. The populace of India's tier-II and tier-III cities are still struggling to trust online payments as an option to purchase goods and lessen their dependence on hard cash.

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