TCM adds spice to modern diets for young consumers
4 months, 2 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

A barista at the Zhima Health coffee bar makes a drink on Nov 15, 2020, in Beijing. Though the beneficial effect is not pronounced, Yang believes it's healthier than snacks such as fried food, to leave "less of a mental burden". At the Sense Toast bakery in Beijing, the most popular products include toast mixed with ginseng powder, toast with rose and sour jujube, as well as toast with five black ingredients beneficial to health. These are black mulberry, black currant, black sesame, black soybean and black goji berry, which is "low-oil, low-sugar, low-fat, soft and has glutinous texture", according to Liu Lin, a store manager of Sense Toast in the capital city's Chaoyang district. "Most customers are the white-collar workers who prioritize diet and health, with a high demand for fresh ingredients and flavors," he said, adding that the products are suitable for all ages, with a few exceptions for certain groups.

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TCM adds spice to modern diets for young consumers
4 months, 2 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Customers come to the newly opened Zhong Yao Tang ice cream shop on Xiangyang South Road in Xuhui district, Shanghai, to taste its new products with Chinese herbs on July 29. Regimen-related items Tong Ren Tang, a time-honored TCM brand, introduced brand Zhima Health in 2019 based on the concept of "medicine and food sharing the same source". Zhima Health …

TCM adds spice to modern diets for young consumers
4 months, 2 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Various kinds of TCM cuisine models attract visitors at the first Guangxi TCM Industry Exchange Conference in Nanning, capital of the Guangxi Zhuang autonomous region on July 23, 2023. Kathy Jiang, a partner expert of global consultancy Roland Berger, said young consumers are increasingly drawn to TCM cuisine due to a heightened health consciousness, cultural pride and its compatibility with …

TCM adds spice to modern diets for young consumers
4 months, 2 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Visitors flock for TCM-infused coffee offered by Tong Ren Tang at the 2020 China International Fair for Trade in Services in Beijing on Sept 8, 2020. With a rising awareness of health and well-being, traditional Chinese medicine cuisine is gaining popularity among consumers in China. TCM drinks, bread, ice cream, hot pot — there has been a trend in the …

TCM adds spice to modern diets for young consumers
5 months, 3 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Visitors flock for TCM-infused coffee offered by Tong Ren Tang at the 2020 China International Fair for Trade in Services in Beijing on Sept 8, 2020. With a rising awareness of health and well-being, traditional Chinese medicine cuisine is gaining popularity among consumers in China. TCM drinks, bread, ice cream, hot pot — there has been a trend in the …

TCM adds spice to modern diets for young consumers
5 months, 3 weeks ago

TCM adds spice to modern diets for young consumers

China Daily  

Various kinds of TCM cuisine models attract visitors at the first Guangxi TCM Industry Exchange Conference in Nanning, capital of the Guangxi Zhuang autonomous region on July 23, 2023. Kathy Jiang, a partner expert of global consultancy Roland Berger, said young consumers are increasingly drawn to TCM cuisine due to a heightened health consciousness, cultural pride and its compatibility with …

Medical experts caution on effects of ice cream with TCM ingredients
7 months, 2 weeks ago

Medical experts caution on effects of ice cream with TCM ingredients

China Daily  

Ice cream has joined a growing list of food items which are being combined with traditional Chinese medicine ingredients to cater to rising demand for an indulgent bite with health benefits. A hashtag related to TCM-infused ice cream became one of the most-searched topics on the microblogging platform Weibo late last month, as netizens either applauded the innovativeness of the …

TCM food, beverage become popular in Jinan
7 months, 2 weeks ago

TCM food, beverage become popular in Jinan

China Daily  

Traditional Chinese medicine is becoming increasingly prominent in the culinary sector, with TCM-infused teas, coffees, and ice creams gaining widespread popularity in recent years. Jinan boasts 20,600 TCM health maintenance enterprises, the seventh-most of any city in the country and showing strong growth potential. In addition, Shandong leads with 138,500 TCM health maintenance companies, while nationwide, there are 1.03 million …

TCM meets coffee and ice cream in Guangzhou
2 years, 9 months ago

TCM meets coffee and ice cream in Guangzhou

China Daily  

Tsai Hsi-ching makes coffee at his shop. "We not only make specially baked coffee but offer TCM treatments to our customers," Tsai said. "Coffee shops are considered favorable places for business meetings, as well as platforms linking young people to TCM." "Young people like to try TCM treatment when they discover that such services are available in the coffee shop. …

TCM meets coffee and ice cream in Guangzhou
2 years, 9 months ago

TCM meets coffee and ice cream in Guangzhou

China Daily  

Tsai Hsi-ching makes coffee at his shop. "We not only make specially baked coffee but offer TCM treatments to our customers," Tsai said. "Coffee shops are considered favorable places for business meetings, as well as platforms linking young people to TCM." "Young people like to try TCM treatment when they discover that such services are available in the coffee shop. …

TCM meets coffee and ice cream in Guangzhou
2 years, 9 months ago

TCM meets coffee and ice cream in Guangzhou

China Daily  

Tsai Hsi-ching makes coffee at his shop. "We not only make specially baked coffee but offer TCM treatments to our customers," Tsai said. "Coffee shops are considered favorable places for business meetings, as well as platforms linking young people to TCM." "Young people like to try TCM treatment when they discover that such services are available in the coffee shop. …

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