Conference on marketing in the era of AI
The HinduThe SDM Institute for Management Development will be organising an international conference on ‘Marketing in the AI Era – Reshaping Global Marketing’ on January 17. “The event will provide a global platform to explore the transformative role of Artificial Intelligence in revolutionising marketing strategies and practices. Participants will delve into topics such as AI-driven consumer insights, digital transformation in marketing, ethical considerations and sustainable marketing strategies,” the statement said. “The sessions will benefit marketing professionals, researchers and students by addressing the challenges and opportunities presented by AI in today’s competitive market landscape and help participants uncover the practical aspects of marketing in today’s era as well as understand cutting-edge AI technologies in marketing,” the statement said.