Meals on wheels: The food truck business in India
Live MintThere is a 2014 film, Chef in which Carl Casper,, a chef loses his job at a restaurant and travels across America in a food truck to reclaim his culinary creativity. While instant gratification in precious little time has provided a foundation for food trucks, the most obvious reason for their popularity is the food itself, believes Mitesh Rangras a chef who runs two food trucks at Bar Bank, an open air food truck park in Mumbai's Powai. These days it’s not uncommon to see food trucks turn up at big events, like festivals, sports venues and even weddings. Burp a food truck located at the façade of Crossroad Mall in Dehradun has been churning out mouth-wateringly divine ‘super shakes’ crowned with donuts, brownies and caramel popcorn. Since food truck is still considered street food, customers expect street-food pricing,” says Meenakshii Malkani, founder of Kebab Pavwala.