The new dress code for snack execs: ditch the tie, bring the stretchy pants
Live MintCorporate directors have hefty responsibilities at quarterly board meetings. In the name of due diligence, for instance, directors munch throughout the board meetings of J & J Snack Foods, the company behind the SuperPretzel, ICEE frozen treats and Dippin’ Dots. Forget about that diet At Gerhard Pleuhs’ first Panera Brands board meeting last November, directors feasted on many of the 21 new or revamped menu items—including four new sandwiches, salads galore and “Bacon Mac & Cheese." “Which basically means, ‘What a bad idea.’" For Joseph Boehm, chair of the Potbelly board, a director seat required culinary candor from the start. “The board said, ‘You know what, the standard of identity, if you will, at an Italian restaurant for chicken parm is having the red sauce and the cheese melted on top?’" says Noodles & Co.board member and Chief Executive Drew Madsen.
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