Store expansions, online orders help in keeping momentum on even keel
4 years, 1 month ago

Store expansions, online orders help in keeping momentum on even keel

China Daily  

A Starbucks Now Store in Beijing's financial area. CHINA DAILY Leading coffee chains are banking on the strong growth seen in the recent quarters to chart store expansions and penetration into more lower-tier cities, despite the huge surge in online orders due to the COVID-19 restrictions. Leading coffeehouse chain Starbucks Corp said its comparable store sales rose by 5 percent on a yearly basis during the first quarter that ended on Jan 26, driven largely by the 9-percent increase in average purchase tickets. In terms of active members, Starbucks China has 15.4 million 90-day active members, which is 14 percent higher than the previous quarter and 51 percent more than that a year ago. Due to the resurgence in COVID-19 infections in select provinces, the company expects comparable store sales to fall by 7 percent in January, while it anticipates a 100 percent growth in comparable store sales during the second quarter, they said.

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