Asda trials new home delivery system for customers who aren’t at home
The IndependentSign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Asda is testing out a new way of getting groceries to people who are not at home in anticipation of post-lockdown deliveries. Instead of taking shopping to the front door, which requires a customer to be at home, the UK’s third-largest supermarket is placing secure insulated boxes that require passcodes to open outside some homes in a trial. Asda increased its online capacity by 90 per cent during the pandemic to 850,000 slots as demand for online grocery marketing doubled, accounting for 14 per cent of UK grocery sales in 2020. Simon Gregg, Asda’s vice-president of online grocery home shopping, told The Grocer: “As things open up again, the boxes provide a convenient way for customers involved in the trial to take delivery of their regular shop while they are not at home.” During the trial, customers taking part can place their order as usual on Asda’s website before booking a four-hour delivery window.