Food, blog by blog
Kitchen experiments have never been so much fun. “Food bloggers, in a weird way, become like family for many readers,” says Adam. “Their posts pop up as reliably as the phone call from Aunt Harriet on your birthday… Cookbook authors, on the other hand, are more like deities; we keep them high on a shelf and wonder what it'd be like to someday meet them.” Marc Matsumoto, whose inspiring No Recipies blog encourages readers to be joyfully creative in the kitchen instead of grimly following rules, talks of how the Internet enables homecooks, who have shared recipes for generations, reach out to a much wider group. “I push my readers towards things they may ordinarily be intimidated by — like fresh pasta with spicy tomato sauce or making jam from scratch — but because I'm coming at it from the perspective of an amateur, it gives them the courage to try it,” says Adam, explaining why people find it easier to follow blogger recipes. Janel Ovrut, a nutritionist who works with corporate wellness, shows readers how easy it is to eat delicious healthy meals with her blog “Seeing photos of what I cook in my own apartment kitchen, without using odd or fancy ingredients, allows people to see how simple cooking can be,” she says, adding: “I've only taken a few actual cooking classes.
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