TRAI begins process for credible radio audience measurement framework
Broadcasting regulator TRAI has initiated a consultation process for creation of credible radio audience measurement framework that is conducive, growth-oriented and protects the interests of the stakeholders. The Telecom Regulatory Authority of India which released a consultation paper on ‘Issues related to Radio Audience Measurement and ratings in India’ said currently, radio ratings in India are conducted by All India Radio and a private rating agency. “Some stakeholders, especially the private FM Radio operators, have raised concerns about the inadequate coverage and panel size of the radio audience measurement conducted by this private rating agency. “Therefore, there is a need to prescribe a framework for Radio Audience Measurement in India which is conducive, forward looking, growth oriented that protects the interests of the stakeholders,” it said.
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