Poundland to sell more frozen and chilled food
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The value retailer said it would rollout frozen and chilled food to 60 stores in coming weeks as it moves further into grocery sales. It said almost one in 10 stores would benefit from the expansion, which has seen Poundland partner with frozen food specialist Fulton Foods. Poundland managing director Barry Williams said: “It’s clear from our five-store pilot that customers have given a warm welcome to our Project Ice offer that brings our promise of amazing value to more of what they buy, week-in, week-out.” The move comes months after Poundland said it would be selling fewer items specifically valued at £1, with a wider range of products available from 50p to £5 as it expanded its “simple pricing” model.
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