2025 Will Be Smart Glasses All the Way Down
Wired2024 was a big year for spatial computing, bookended by the release of two major virtual reality headsets: the powerful but expensive Apple Vision Pro and the more affordable Meta Quest 3S. Smart glasses—which I’ll loosely define here as internet-connected eyewear with apps built into them—have crossed the divide from an era of goofy, unappealing wearables like Google Glass into genuinely useful devices that you might not even be too ashamed to wear in public. Meta, a company whose reputation has been mired by its own often problematic uncoolness, has managed to leverage the long established cool factor of the Ray-Ban brand to make a range of smart glasses that people actually like. The success of the Ray-Ban Meta frames has shown that there’s a market for display-free smart eyewear that doesn’t just work like VR-light. This year alone, we’ve seen new smart glasses, or the technology to power them, from companies like Oppo glasses, Swave, and Emteq.