These frequent fliers are done with loyalty programs
Live MintMore frequent fliers are declaring themselves airline free agents, fed up with ever-changing requirements to earn and maintain status. Benjamin Carter, a veterinary chief medical officer who lives in Boca Raton, Fla., has earned Diamond Medallion status, the top tier of Delta’s SkyMiles loyalty program, for six years. A Delta spokeswoman said in an email that customers are engaging with the airline’s loyalty program at record levels, noting that when customers interact more with Delta, “the more satisfied they are with their experience." “It’s a breath of fresh air," says the 53-year-old resident of Eugene, Ore. Generational backlash Millennial and Gen Z travelers are becoming free agents when it comes to airlines, industry executives say. “Airlines need to remember that their members are emotionally attached to their airline status," says Ross-Smith, the loyalty company executive.
History of this topic
Frequent flyers have spent years staying loyal to airlines. Now airlines are giving them ‘the middle finger’
CNN
Frequent flyers have spent years staying loyal to airlines. Now airlines are giving them ‘the middle finger’
CNN
Are airlines making more money from frequent flyer programs than actually flying planes?
ABC
Delta reverses some loyalty programme changes that enraged travellers
The Independent
Delta Air Lines scales back changes to its loyalty program after a revolt by customers
The Independent
Delta Air Lines scales back changes to its loyalty program after a revolt by customers
Associated Press
Airlines are rewriting the rules on frequent-flier programs—again
Live Mint
Getting to the points: the diminishing status of frequent flyers
The Independent
Do frequent flyer schemes make loyal passengers?
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