Big-Money Political Groups And Influencers Are Circumventing TikTok’s Ad Ban
Huff PostAnadolu Agency via Getty Images Since banning political ads in late 2019, TikTok has presented itself as an entertainment-only space to “inspire creativity and build joy.” But the viral video-sharing app is still home to content that’s quietly funded by partisan groups, according to a new report. make the platform vulnerable to abuse by political groups and other malicious actors.” Launched in 2016 by Chinese tech behemoth ByteDance, TikTok has exploded in popularity in the U.S. As with other social media platforms, it hosts two main types of ads: those placed through the app itself, in which brands pay TikTok to feature their content, and those brokered off-platform between brands and influencers, for which TikTok receives no payment. Until recently, the app’s only stated requirement for ads brokered between brands and influencers was that posters insert the hashtag #Ad into their “Political advertising is not allowed on TikTok, and we continue to invest in people and technology to consistently enforce this policy and build tools for creators on our platform,” a TikTok spokesperson told HuffPost. But unlike TikTok, other social networking apps have developed tools to drastically increase transparency in this area, such as Instagram’s “branded content tag,” which conspicuously displays a label at the top of TikTok also lacks a publicly searchable ad library, which would allow journalists, researchers and watchdogs to scrutinize ads and understand who’s paying for what.