Zomato’s gamble with ‘Eternal’: A visionary leap or just a name game?
1 month, 2 weeks ago

Zomato’s gamble with ‘Eternal’: A visionary leap or just a name game?

Live Mint  

A name can mean everything—or nothing. “We started using ‘Eternal’ internally when we acquired Blinkit, and we decided we would rename the company when something beyond Zomato became a significant driver of our future," he wrote in a letter to shareholders. Hence, the name change, and hence multiple businesses reaching out to varied distribution-intensive models, all coming under the umbrella of this new brand name. In that context, Zomato’s move to Eternal stands out as an unusual step in the Indian corporate landscape and will be a test case for how rebranding at the corporate level is received in the market, experts feel. Beyond branding: Real challenges ahead Goyal acknowledges that “Eternal" is a bold, even intimidating name that comes with the pressure of living up to its promise.

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History of this topic

Zomato share falls for 5th straight session, crashes 11% amid weak market. Opportunity for bargain hunting?
2 weeks ago

Zomato share falls for 5th straight session, crashes 11% amid weak market. Opportunity for bargain hunting?

Live Mint  

Food tech giant Zomato share price continued its downward trajectory for the fifth session straight on Tuesday amid weak market sentiments, losing over 11.23 per cent during this period. With shareholder approval, the resolution will result in amendments to the company’s core legal documents, including the MoA and AoA, to incorporate the new name, according to the stock exchange notification. …

Zomato Receives Nod From Shareholders To Switch To Eternal Ltd
2 weeks, 1 day ago

Zomato Receives Nod From Shareholders To Switch To Eternal Ltd

ABP News  

Zomato Ltd has received the final nod from shareholders to officially change the corporate name to Eternal Ltd. Informing the decision via an exchange filing, the food-tech giant said that the change will apply only to the corporate entity and no changes will be made in the Zomato brand name or app. The company assured its customers that the famous …

What Zomato by any other name means for its business and investors
Trending News
1 month, 2 weeks ago

What Zomato by any other name means for its business and investors

Live Mint  

Bengaluru: Zomato Ltd’s decision to carve out a distinct identity for its parent entity will allow it greater freedom in exploring its ambitions without putting all its eggs in one basket, while providing investors more granular insights into the company, say industry experts. Zomato’s rebranding aligns with the food-delivery giant’s growing focus on its quick-commerce brand Blinkit, restaurant supplies business …

What's in a new name? A strategic shift or a cosmetic makeover?
1 month, 2 weeks ago

What's in a new name? A strategic shift or a cosmetic makeover?

Live Mint  

What is in a name? While the company has been using the name internally for two years, the public announcement and new logo suggest a desire to signal more than just a name change. While recent years have seen a steady pace of around 70 name changes annually, 2010 witnessed a peak of 101 such transitions, showed a Mint analysis …

From food delivery to immortality: Zomato’s bold name change to Eternal has the internet in stitches
1 month, 2 weeks ago

From food delivery to immortality: Zomato’s bold name change to Eternal has the internet in stitches

Hindustan Times  

Zomato, the popular food and grocery delivery platform, surprised netizens on Thursday by announcing its official name change to Eternal Ltd, over two years after the shift began internally. The name change has sparked a wave of reactions across social media, with many netizens sharing humorous takes on the new identity. Are they promising immortality with every order, or just …

Zomato’s rebrand to ‘Eternal’ sparks buzz; netizens say ‘Zomato was an emotion, this sounds ewww’
1 month, 2 weeks ago

Zomato’s rebrand to ‘Eternal’ sparks buzz; netizens say ‘Zomato was an emotion, this sounds ewww’

Live Mint  

Zomato CEO Deepinder Goyal's decision to rename the company “Eternal” has left social media users sad and disappointed, prompting them to take refuge in memes to cope with the “ewww” news. On Thursday, Deepinder Goyal posted on X to announce the change in the name of the food and grocery delivery major Zomato to “Eternal”, more than two years after …

Deepinder Goyal reveals reason for changing ‘accidental company’ Zomato’s name to ‘Eternal’: ‘It scares me to my core…’
1 month, 2 weeks ago

Deepinder Goyal reveals reason for changing ‘accidental company’ Zomato’s name to ‘Eternal’: ‘It scares me to my core…’

Live Mint  

Online food delivery platform Zomato Ltd's board of directors on Thursday, February 6, approved the holding company's name change to “Eternal” without changing the name of the brand or the app. In his letter to the shareholders on Thursday, Chief Executive Officer Deepinder Goyal said, “Zomato is an accidental company,” born out of a desire to serve, which became a …

Zomato to be renamed ’Eternal’; platform unveils new logo, aims for lasting legacy beyond food delivery
1 month, 2 weeks ago

Zomato to be renamed ’Eternal’; platform unveils new logo, aims for lasting legacy beyond food delivery

Live Mint  

New Delhi, February 6 : Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity. The decision, approved by the company's Board, reflects Zomato's evolution beyond food delivery, with businesses like Blinkit, District, and Hyperpure now playing a crucial role in its …

Zomato To Become 'Eternal'? Here's Why The Move Only Matters To Traders
1 month, 2 weeks ago

Zomato To Become 'Eternal'? Here's Why The Move Only Matters To Traders

ABP News  

Zomato, the Deepinder Goyal-led food and instant delivery company, is set to undergo a significant transformation by rebranding itself as "Eternal." We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. We would like to rename Zomato Ltd., the company, to Eternal Ltd," Goyal noted in …

Zomato board approves company’s name change from ‘Zomato’ to ‘Eternal’
Trending News
1 month, 2 weeks ago

Zomato board approves company’s name change from ‘Zomato’ to ‘Eternal’

Live Mint  

Zomato announced on Thursday, February 6, 2025, that it would rename the company “Eternal Ltd” more than two years after it began using the new name internally. The leading food and grocery delivery giant informed in a regulatory filing to the stock exchanges that the company's board approved the change of name from ‘Zomato Ltd’ to ‘Eternal Ltd’ on Thursday. …

ZoMaito or ZoMaato? Zomato's Creative Question Has Desis Debating on Twitter
1 year, 11 months ago

ZoMaito or ZoMaato? Zomato's Creative Question Has Desis Debating on Twitter

News 18  

Zomato’s recent ad campaign comes with a creative twist and it’s got Twitter talking. CEO Deepinder Goyal also started a Twitter poll asking people which way they pronounce the brand’s name. While Goyal himself is Team ZoMaato, Zomato’s official Twitter handle replied to his tweet, writing, “hard to believe that you don’t know your company is called zoMaito.” Twitter, of …

Zomato to move to multiple CEO structure under larger organisation Eternal
2 years, 7 months ago

Zomato to move to multiple CEO structure under larger organisation Eternal

Live Mint  

Online food delivery aggregator Zomato is moving to a multiple CEO structure for its businesses that will be housed under a larger organisation called Eternal. “We are transitioning from a company where I was the CEO to a place where we will have multiple CEOs running each of our businesses, all acting as peers to each other, and working as …

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