Universal Music Group reaches new licensing agreement with TikTok
7 months, 3 weeks ago

Universal Music Group reaches new licensing agreement with TikTok

Hindustan Times  

By Dawn Chmielewski and David Shepardson HT Image May 2 - Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement that will restore the label's songs and artists to the social media platform. TikTok began removing Universal's content from its app after their licensing deal expired in January and the two sides failed to reach agreement on royalty payments to artists and songwriters, protections from artificial intelligence, and online safety for TikTok's users. "Roughly a quarter of U.S. consumers say they listen to songs they have heard on TikTok," said Tatiana Cirisano, Midia's senior music industry analyst. In a move that may well have eroded its bargaining power, Taylor Swift, one of Universal Music's biggest acts, allowed a selection of her songs to return to TikTok as she promoted her latest album, "The Tortured Poets Department."

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