BYD aims for new frontier with $233,000 sportscar
Live MintBYD’s launch of a $233,000 sports car underscores the Chinese electric-vehicle maker’s ambitions to boost its market share across the buying spectrum, and its hopes that higher returns for luxury models can lift its bottom line. The U9’s rollout comes as BYD, best known for its budget-friendly cars in China, seeks to capture more of the high-end market, even as EV sales slow globally and competitors in China trim prices to attract consumers at a time of macroeconomic uncertainty. Daiwa analyst Kelvin Lau said that while the U9’s pricing is slightly higher than an expected range of CNY1.0 million-CNY1.5 million, “you can expect higher and higher contribution from high-end brands." BYD’s sales have been rising amid the rollout of new models and the recent price cuts, helping it dethrone Tesla as the world’s biggest EV maker in the final quarter of 2023.