JD uses blockchain to increase traceability of its supply chain

Yang Haiming, chief architect of JD CTO system, makes a speech at an IDC CXO conference about digital transformation held in Beijing on Nov 14, 2016. China's e-commerce giant JD.com is building a traceability system with its 30 plus brand owners on its open blockchain platform, said Yang Haiming, chief architect of JD CTO system, at an IDC CXO conference about digital transformation held in Beijing on Tuesday. Yang told chinadaily.com.cn that currently luxury companies and fresh produce firms are more willing to build such a blockchain traceability system as more and more luxury products are sold online and they have the need to show their authenticity. "Whole-process traceability is not a new concept but blockchain makes it really possible," Yang told chinadaily.com.cn, adding that traceability information in the past was easy to be altered but blockchain technologies could stop such alternation.