KLM misled customers with green marketing campaign, court says
NL TimesKLM misled consumers with several The court ruled in Fossielvrij’s favor. According to the court, some of KLM’s In other as, KLM “paints an overly rosy picture” of the effects of measures like using fuel made from renewable materials and reforestation. “These measures only marginally reduce the negative environmental aspects and give the wrong impression that flying with KLM is sustainable,” the court said. “KLM has, therefore, not provided consumers with honest and concrete information.” The Dutch airline has already stopped running the ads and does not have to rectify them, the court said. “If KLM informs consumers about its ambitions in the area of CO2 reduction, for example, it must do so honestly and concretely.” The court ruled against Fossielvrij’s requests to ban KLM from advertising flying at all.
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KLM misled consumers with green claims, court rules
Dutch News
Airline KLM sued for ‘greenwashing’ adverts
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