Tourism booming at World's Third Pole
China DailyThe year 2018 is essential for Tibet's tourism industry as the regional government is making efforts to boost the all-for-one tourism to enhance the land's charm as a tourist destination at the Third Pole of the world. At the ongoing Fourth China Tibet Tourism and Cultural Expo, Qizhala, chairman of Tibet autonomous region, stressed the need to implement the "Tourism plus" strategy, as the regional government hopes to encourage the integration of tourism with other sectors such as farming and husbandry, traditional Tibetan games, Tibetan medicines, cultural and art, rural leisure and health care, so as to enrich tourism products and increase the appeal of Tibet as a tourist destination. Last year, Tibet's tourism revenue was 37.94 billion yuan, up 17.4 percent from 2016, accounting for nearly 30 percent of the region's gross domestic product. "Tourism has become the region's most dynamic and most promising industry, and also a forerunner sector strategically important to the economic and social development of Tibet," said Qizhala.