ITV's new golden girl! Coleen Rooney's £1.5m I'm A Celeb stint is just the start of her TV career as channel hopes to make WAG their 'biggest star with more show deals and This Morning appearances'

ITV is planning to make Coleen Rooney their new golden girl. The WAG, 38, has secured the biggest ever deal in I'm A Celebrity's 22-year history, securing £1.5million for her stint According to insiders, network bosses are hoping this will be the start of a long partnership with Coleen, with the door open for 'huge TV deals' and offers of This Morning appearances Coleen joins a star-studded line-up: Tulisa Contostavlos, Barry McGuigan, Danny Jones, Melvin O'Doom, Oti Mabuse, Alan Halsall, Jane Moore, GK Barry and Dean McCullough 'She has always said no and now this is her time. With the series set to launch on Sunday, ITV have already begun plotting maximum exposure to make Coleen a huge star, snapping up her Disney+ Wagatha Christie documentary Ahead of her arrival in Australia, Coleen revealed she had always turned down offers to star in I'm A Celebrity over the years as she felt her four sons were too young, but now is ready Bosses are hoping Coleen's popularity could provide a huge boost in ratings, after a turbulent year following Phillip Schofield and Holly Willoughby departure from This Morning Holly, 43, had been on the show for 14 years before she stepped down. Cat Deeley and Ben Shephard took over as hosts, with producers hoping Coleen could join the show Coleen has found a surge of support from the public after her well documented Wagatha Christie High Court case against her arch rival Rebekah Vardy, 42. Coleen has found a surge of support from the public after her well documented Wagatha Christie High Court case against her arch rival Rebekah Vardy, 42 Rebekah lost the libel case and was ordered to pay up to £1.5million towards Coleen's legal fees Rebekah also has a close relationship with ITV, having starred on I'm A Celebrity in 2017 She appeared on Dancing On Ice in 2021 alongside Andy Buchanan Rebekah also has a close relationship with ITV, having starred on I'm A Celebrity in 2017, Dancing On Ice in 2021 and made made multiple appearances as a guest panellist and presenter on Loose Women.