
Skincare tips from Dr Renita Rajan whose brand Chosen turns five
The HinduDr Renita Rajan cannot emphasise enough on the importance of this simple cream/lotion/gel that often gets overlooked in lieu of more fancy treatments and creams. Sun contributes to 80-90% of these,” says Dr Renita of Chennai’s Render clinic. “We needed product to stay on skin, so we went with six to eight hours of immersion testing,” adds Dr Renita, while speaking about how long it takes to comes up with a product. While creating products, Dr Renita, who is an alumna of Christian Medical College, Vellore and Government Kilpauk Medical College, says she looks at problems that dermatologists face, and identifies specific areas to deal with them head on. Especially when layering multiple brands on the face, they don’t even know the product compatibility,” she says, adding, “Bad skincare is a calamity.” Lately, there is a strong desire for youthful looking skin.
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