‘Firewater’ for dessert? Chinese spirit brand Moutai creates baijiu-infused ice cream
CNNCNN — Moutai, a clear and potent spirit famed its incredibly strong taste, is known for being the drink-of-choice amongst many Chinese politicians and businesspeople looking to impress their colleagues. And now, the prestigious brand is hoping it can tap into a younger market by launching its very first Moutai ice cream store, selling sweet treats infused with the notoriously strong spirit that’s 53% alcohol. A hashtag that translates to “Moutai ice cream is 39 yuan per serving” has amassed over 180 million views on Weibo. “Why can’t there be Moutai ice cream while there is rum ice cream?” wrote one Weibo user. “Will one get tipsy upon eating one cone if they can’t hold their liquor at all?” Produced jointly by the Kweichow Moutai group and one of China’s biggest dairy companies, Mengniu Dairy, the ice cream is made up of 50 grams of Moutai per kilogram of milk, customer service staff at the International Hotel told local media.
History of this topic
Moutai, Mengniu mix up baijiu , milk for heady, creamy Gen Z treats
China Daily
How liquor brand Kweichow Moutai took over China and became the world’s largest beverage maker
CNN
Learning to love the taste of 'fire'
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