Apple growers get the taste for new varieties as the industry fights back from decline

Australia's apple industry is countering the decline in apple consumption in the last decade by fighting back with designer apple brands. It has a distinct dark burgundy skin, white flesh and a sweet juicy taste Jazz: developed in New Zealand and a cross between Braeburn and Royal Gala varieties, it has the tagline "always refreshing" and tries to deliver on it with a tangy-sweet flavour and juicy bite developed in New Zealand and a cross between Braeburn and Royal Gala varieties, it has the tagline "always refreshing" and tries to deliver on it with a tangy-sweet flavour and juicy bite Redlove: developed through a Swiss breeding program and its parents are a trade secret. Club varieties now account for 10 per cent of Australia's total production, according to Apple and Pear Australia Ltd technical manager Angus Crawford, with the most popular being Kanzi and Jazz apples. South Australia's Lenswood Apples has the exclusive rights in Australia, and its commercial manager Hamish Franks said the company turned to club varieties to "take back control" of the supply chain. Mr Crawford said club varieties might help reboot Australia's apple exports.