
Why WeWork Thinks It's Worth $20 Billion
WiredIn the future, you’re going to love going to the office. “But it’s not that far out.” We’re standing in the epicenter of WeWork’s cavernous New York City headquarters, where Fano, the company’s Chief Growth Officer, has set up a demo area to show off new technologies for prospective clients. The smart furniture is just one of many ways that WeWork is wrangling data that it’s collected over the years to quietly reorganize an office around its workers. These offerings include building out custom office interiors, licensing software that companies can use to book conference rooms, analyzing data on how people are using those conference rooms, and providing on-site human community managers indoctrinated in WeWork’s community-minded philosophies. It’s a natural extension of WeWork’s current business, according to Chief Operating Officer Jen Berrent, who explains that the idea of adding a services business is “something that there’s demand for in the market.” Over time, this could be a much bigger opportunity than coworking spaces, one in which everything WeWork has built so far will simply feed an algorithm that will design a perfectly efficient approach to office space.
History of this topic

WeWork’s multibillion-dollar rescue couldn’t save it from office bust
LA Times
WeWork’s future: What to know after the company sounds the alarm on its ability to stay in business
Associated Press
WeWork sounds the alarm, prompting speculation around the company’s future
Associated Press
WeWork warns there’s ‘substantial doubt’ about its ability to stay in business
Associated Press
WeWork says it has doubts about its future, business may go bust
India Today
WeWork to cut 300 jobs globally as inflation weighs on workspace spending
Live Mint
Everything’s a WeWork Now
Wired
Warmer welcome for WeWork 2 years later on Wall Street
Associated Press
WeWork stock offer comes amid doubtful need for office space
Associated Press
WeWork revives plans to go public, this time with a SPAC deal
Al Jazeera
WeWork bullish on prospects of Chinese co-working sector
China Daily
WeWork to sell MeetUp, cut jobs in 90-day turnaround plan
Associated Press
WeWork CEO stepping aside amid questions about company
Associated Press
Boston Fed president warns co-working spaces like WeWork pose a risk to the US economy
CNN
Column: WeWork carries Silicon Valley’s ‘unicorn’ craze to its absurd limits
LA Times
WeWork reveals rapid growth and massive losses ahead of IPO
Associated Press
WeWork files for IPO after losing $1.9 billion last year
CNN
WeWork teams up with Alibaba Cloud to further nation's opening-up
China Daily
WeWork isn’t just selling desk space. It’s selling a new-age community
CNN
WeWork is all about ping-pong, coffee and trendy startups but is it selling out?
The IndependentDiscover Related















































