Philip Morris says it wants to stop selling cigarettes in latest advertising campaign
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Philip Morris, which makes Marlboros and a host of other brands, placed full-page adverts in UK national newspapers this week promoting its “ambition to stop selling cigarettes in the UK”. The company also pledged to help local authorities with measures to support people trying to quit smoking and said it would seek Government approval to include information on quitting and switching in its cigarette packets. In December, an investigation by Reuters cited former Philip Morris insiders who reportedly questioned the quality of the company’s internal research backing the claim that its smoke-free products are less harmful than cigarettes. Peter Nixon, managing director of Philip Morris, said he believed the company had “an important role to play in helping the UK become smoke-free”.
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