PlayStation-Maker Sony Rides 'The Last Of Us' Success To Drive Gaming Sales
ABP NewsSony on Wednesday revealed that the success of the hit drama series 'The Last Of Us' on HBO has significantly boosted sales of the game series it is based on. Sony Interactive Entertainment CEO Jim Ryan highlighted the clear correlation between the release of new episodes and a dramatic increase in game sales during an investor briefing. This success story exemplifies Sony's strategy to drive business across various lines after its transformation from an electronics manufacturer to an entertainment giant encompassing games, music, and movies. Ryan noted that the PC business has already become a significant contributor to profits, with Sony expecting PC revenue to reach $450 million in the current fiscal year, a substantial increase compared to $80 million two years ago.
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Sony hasn’t been this hot since it made the Walkman
CNNSony reports healthy profits on strong sales of sensors and games
Associated Press)
Sony PlayStation 4 exclusives The Last of Us Part 2 and Ghost of Tsushima will debut on 19 June and 17 July respectively
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