The Dutch consumer authority ACM is launching a campaign to stamp out greenwashing, by making sure companies stop claiming to be more sustainable than they really are. The authority on Monday launched a new campaign on social media aimed at helping consumers assess the validity of claims made by companies, who talk about their products being the “sustainable choice” or …
Energy suppliers Greenchoice and Vattenfall misled consumers with their claims about sustainability, the Netherlands Authority for Consumers & Markets announced. Consumers who want to make sustainable choices must be able to trust the claims that companies put on their websites are correct,” the ACM said. Greenchoice will no longer use statements like “greenest energy movement in Netherlands” and “largest purchaser …
