Spirits company Bacardi India will accelerate new launches and invest in its premium brands in line with the broader trend within the spirits industry with more companies chasing affluent tipplers. The company sells Bacardi rum, apart from Patron tequila, Bombay Sapphire gin, Dewar's blended scotch, and Grey Goose Vodka; it recently launched Irish whiskey Teeling’s in India. The opportunity here …
This initiative follows a global announcement on the company’s commitment to help produce more than 267,000 gallons of hand sanitisers, as worldwide demand continues to exceed supply. Bacardi India has commenced production of hand sanitisers at its co-packing facility in Telangana, an initiative the company plans to roll out in additional states where it has co-packing manufacturing facilities. The privately-held …
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