Nestled at the foot of Nishan Mountain, often considered the birthplace of Confucius, in Qufu, Shandong province, Luyuan new village is making strides in rural vitalization. The central role of Confucian culture in the village's rural tourism economy has given it a distinct competitive edge compared to other rural tourism destinations. Luyuan's success in attracting tourists through its cultural advantages …
Villagers make silk paintings in Luyuan new village on June 8. GUO XULEI/XINHUA Luyuan's success in attracting tourists through its cultural advantages exemplifies Qufu's attempts to leverage its rich cultural heritage for comprehensive rural vitalization. In addition to the thriving rural tourism sector, the preservation and development of intangible cultural heritage in the countryside play a vital role in rural …
