A time to let loose, put your toes in the sand, do whatever you want because it’s Brat Season. The sector includes hard seltzers, flavored malt beverages, canned cocktails, and canned wine—basically, anything that makes it more convenient to drink something other than beer straight out of the cooler. Blake Lively’s Betty Booze brand boasts “gourmet cocktails,” and the NielsenIQ …
Ready-to-drink cocktails are having their moment in India. The rise of the at-home cocktail culture has made ready-to-drink cocktails popular Viraj Sawant, co-founder, InACan, a crafted canned cocktails startup says, “Everybody is looking for a convenient option to drink. According to the report, “The convenience offered by these drinks, along with the low alcohol level and lower price in comparison …
