Diageo has in recent years shifted its focus to premium spirits, such as tequila brand Casamigos and Johnnie Walker whisky, as demand for more expensive drinks grew. Former chief executive Sir Ivan Menezes, who died earlier this year, said in 2022 that Diageo was benefiting from “continued global premiumisation trends”. Ms Crew, who took up the role of chief executive …
Sir Ivan Menezes, the long-serving chief executive of drinks giant Diageo, has died at the age of 63 following a short illness. Knighted by the King in his first New Year’s Honours list, Sir Ivan led the Guinness and Johnnie Walker maker since 2013. The company announced on Monday that the company’s incoming chief executive Debra Crew had taken up …
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