Moutai-flavored latte, a joint venture between Luckin Coffee and Kweichow Moutai. CHINA DAILY Young audience Researcher Chen Shenghua, who authored the marketing report, said there are two main types of beverage co-branding — collaborating with another brand, or teaming up with intellectual property. The launch trended on Sina Weibo for seven hours and more than 1.5 million cups of the …
A Luckin Coffee store is decorated with elements from the Tom and Jerry cartoon series. HE JING/FOR CHINA DAILY Every time a new co-branded drink is launched, Xu Jian, the 23-year-old branch manager of a chain store selling the popular Chinese drink Heytea in Beijing's Sanlitun area, and his team, prepare for a challenging day. On Jan 8, Heytea announced …
