NEW YORK — JCPenney said Thursday it plans to spend more than $1 billion by the end of 2025 in a bid to revive the storied but troubled 121-year-old department store chain. Shoppers will But JCPenney is playing catch-up with its competitors — from discounters to department stores like Macy’s and Walmart — that have been upgrading their stores and …
This story is part of Image issue 5, “Reverence,” an exploration of how L.A. does beauty. The site has partnered with JCPenney to create “stores within a store,” where shoppers can peruse, test and purchase many of the site’s wares in person. “There was only one place my mom could get her foundation shade and that was the Fashion Fair …
