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Pai Platforms, backed by Paytm founder Vijay Shekhar Sharma, launched a shopping app on the Open Network for Digital Commerce, it was reported. The report comes two months after Paytm E-commerce Private Limited rebranded itself as Pai Platforms and acquired Bitsila, a seller-side platform on ONDC. Government-backed ONDC has become an important focus area for Paytm where it sees its …
Amazon India has introduced a new feature called "Customise Your Product," which allows customers to personalize a wide range of products. The new feature caters to the evolving personalisation needs of customers and taps into India's fragmented and under-served personalised gifting products market. The introduction of the "Customise Your Product" feature aligns with the company's customer-centric approach and demonstrates its …
