News Muncher - searching for play

2 weeks, 4 days ago

This Holiday Season, Let Your Kids Experience the Ultimate Christmas Adventure with The LEGO® Group’s Winter PLAYgrounds

BusinessWire India Mumbai, December 5: The LEGO® Group is back with its winter PLAYgrounds in three cities - Delhi, Mumbai and Chennai, giving kids the perfect opportunity to unleash their imaginations while they build, play and dive into a Christmas adventure in the most special way. The LEGO® Group has been hosting World Play Day since the past two years …

Holiday Mumbai World Magic Play Season Santa

1 month, 1 week ago

Star Wars Lego Advent Calendar Is 20% Off At Walmart

Huff Post

“This is for my 52 year old husband who adores everything Lego. Happy building everyone 😀” — LegoWifey “As always the Lego Star Wars calendar is first rate and I look forward to counting down the days till Christmas.” — Grantstar “Always buy lego Advent for myself and my grandson. Fun to build and play with.” — Bobbles “I always …

Wars Star Lego Lego Advent

1 month, 2 weeks ago

LEGO expands presence with Chinese cultural elements debuts at CIIE

China Daily

The LEGO Group has launched over 20 globally-debuted products during its seven consecutive participation to the China International Import Expo. On store up-scaling, Paul Huang, general manager of LEGO China, said the company's retail footprint here has continued to expand, from just a few dozen stores to hundreds across more than 120 cities. Last year, the LEGO Group launched beacon …

China Group Lego Huang

Seven-time attenders at import expo evolving with China

China Daily

A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE SHANGHAI - At the Consumer Goods Hall of the ongoing 7th China International Import Expo, the LEGO Group is using over 300,000 building blocks to demonstrate its seven-year commitment to this important global cooperation platform. "Since the first CIIE, …

China Chinese Ciie Lego Schneider Electric Sbf Import Expo

Seven-time attenders at import expo evolving with China

China Daily

A visitor takes photos of LEGO brick artwork during the sixth China International Import Expo in November. ZHANG HENGWEI/CHINA NEWS SERVICE SHANGHAI - At the Consumer Goods Hall of the ongoing 7th China International Import Expo, the LEGO Group is using over 300,000 building blocks to demonstrate its seven-year commitment to this important global cooperation platform. "Since the first CIIE, …

China Chinese Ciie Lego Schneider Electric Sbf Import Expo

2 months, 1 week ago

Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business

LA Times

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. “But …

Social Media Hot Toys Sales Toy Adults Lego

2 months, 1 week ago

‘Terrifier 3’ slashes ‘Joker’ to take No. 1 at the box office, Trump film ‘The Apprentice’ fizzles

The Independent

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. That “Terrifier 3” could notably …

Weekend Ticket Sales Movie Million Phoenix Release Piece

3 months, 4 weeks ago

Shanghai Library and LEGO launch new learning initiative

China Daily

The LEGO Group has partnered with Shanghai Library to create the "LEGO Superplayful Library", an initiative to integrate play and learning. The LEGO Group has recently partnered with Shanghai Library to create the "LEGO Superplayful Library", an initiative to integrate play and learning for children in the summer. The "LEGO Superplayful Library" runs from Aug 16 to Sept 1 at …

Children Library Play Lego Shanghai Library

4 months, 4 weeks ago

Lego's CEO on the business case for play

BBC

Lego's CEO on the business case for play BBC/ Klawe Rzeczy As digital innovation reshapes the toy market, the BBC's Executive Lounge meets with Lego's Chief Executive, Niels B Christiansen, to discuss why playing around is good for children, adults and business. The Lego Group The Lego Campus The company has also successfully courted grownups, with its "18+" range of …

Kids Pet Products Digital Building Video Games Play

6 months, 1 week ago

Best Summer Adventure for Chandigarh Kids -The LEGO® PLAYground is Finally Here!

The Quint

Summer vacations are the best time for kids to explore their passion, unleash their imagination and take out the much-needed time to PLAY. Chandigarh parents now have the opportunity to take their kids for the best summer adventure where they can play, learn, explore their interests and also have LOTS OF FUN under one roof! The PLAYground was inaugurated by …

Play Lego Playground Passion Zone Chandigarh Kids Virtual Space

6 months, 3 weeks ago

Fire destroys part of Legoland theme park in western Denmark, melting replicas of famed buildings

Associated Press

COPENHAGEN, Denmark — A fire believed to have been caused by a short circuit has destroyed part of Miniland, a section of the Legoland theme park in western Denmark with replicas of famous buildings made of Lego bricks, the park said Wednesday. Video surveillance showed that the fire started in one of the electric cars that runs on rails which …

Denmark Park Lego Legoland Miniland

9 months, 1 week ago

LEGO Group shows growth despite challenging year for toy industry

China Daily

The model of Legoland Shanghai Resort on display during an expo in Shanghai. PROVIDED TO CHINA DAILY Despite a challenging year for the global toy industry, LEGO Group posted a two percent growth in revenue and a four percent spike in consumer product sales in the fiscal year 2023 compared with a year before, with plans to add 40 new …

China Christiansen Lego Group Strong Growth Despite Challenging

10 months, 2 weeks ago

The Lego Movie: There would be no Barbie—or backlash over those Oscars “snubs”—without it.

Slate

On the morning the Oscar nominations were announced, the excited cries of newly crowned nominees were drowned out by a chorus of disappointed Barbie fans. “One of the principles,” Lord explained, “was it would be so funny to make this movie actually good.” The Lego Movie works to keep its audience’s expectations low, even as its thematic and philosophical ambitions …

Business World Lord Miles Miller Oscar Barbie

1 year ago

How a toy becomes the coveted 'it' gift of the holiday season

BBC

How a toy becomes the coveted 'it' gift of the holiday season Getty Images In 2019, Baby Yoda was a coveted toy – but its supply was limited Come time for presents, one product always rockets to the top of wish lists. With that in mind, the most successful toy brands must also tap into shoppers' "social mood", says Joanna …

Holiday Social Brand Toys Season Getty Images Toy

1 year, 2 months ago

LEGO® NINJAGO® With A Twist: Explore The Merged Realms And Source Dragons

The Quint

Along with these, the LEGO® Group built the Dojo Academy between 22nd September to 1st October for aspiring young ninja recruits. The Dojo will feature a series of fun building challenges – each focussed on different values like focus, agility, endurance and strength. The Dojo will feature some epic play sets, Augmented Reality Zones built to interact with the NINJAGO …

Lego Ninja Dojo

1 year, 2 months ago

Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt

Associated Press

COPENHAGEN, Denmark — Denmark’s Lego said on Monday that it remains committed to its quest to find sustainable materials to reduce carbon emissions, even after an experiment by the world’s largest toymaker to use recycled bottles did not work. Lego said it has “decided not to progress” with making its trademark colorful bricks from recycled plastic bottles made of polyethylene …

Sustainable Materials Sustainable Materials Plastic Lego Carbon Emissions Recycled Bottles

1 year, 11 months ago

Why the rise of age regression and childishness could just be harmless fun

ABC

Dubbed the "Great Regression", more adults across the world are beginning to embrace kid-like or adolescent behaviour. "So things like being relatively impulsive and brash, being disinhibited – things like not necessarily being as fully committed and persevering with things being more inclined to jump from one thing to the next," Paul Howell, from the University of New Brunswick, tells …

Society Japan Age Young Japanese Marvel Behaviour

2 years, 4 months ago

Billund city guide: Where to stay, eat, drink and shop in Denmark’s family friendly city

The Independent

Sign up to Simon Calder’s free travel email for expert advice and money-saving discounts Get Simon Calder’s Travel email Get Simon Calder’s Travel email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The pint-sized Danish town isn’t a one-size-fits-all sort of place: step through the wardrobe and this self-proclaimed Capital of Children …

City Hotel Old Town Park Danish Lego

2 years, 4 months ago

Lego Harry Potter Hogwarts Express: Everything we know about the collector’s edition, price, details and more

The Independent

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The Lego Group has unveiled a new Harry Potter …

Competition Harry Potter Express Harry Set Stay Lego

2 years, 4 months ago

Lego continues building blocks in smaller cities

China Daily

Children play with Lego blocks during the China International Consumer Products Expo in Haikou, Hainan province, on Thursday. Leading global toymaker Lego Group has continued to accelerate the expansion of its retail business in China by opening more stores in smaller cities and reaching more consumers through social media platforms. Lego on Saturday opened its first branded stores in Haikou, …

China Company Stores Haikou Huang Lego Blocks

3 years, 5 months ago

Best kids’ toy brands 2021: Educational games, dolls and wooden playsets

The Independent

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. While we’re firm believers you don’t need to transform your home into a …

Games Fun Toys Board Games Image Your Child Our Kids

4 years, 2 months ago

World Vision Day: How Lego is Using Special Bricks to Teach Braille to the Visually Impaired

News 18

October 8 is observed globally as World Vision Day or World Sight Day. The new Legos are designed to teach braille to children with visual impairment. The new Lego bricks are moulded in a way that the studs on the top could form individual numbers and letters in the braille alphabet. The Lego bricks have letters, numbers, symbols printed on …

Children Toy Lego Visual Legos Bricks Braille

4 years, 2 months ago

Adidas collaborates with Lego for launch of primary coloured trainers

The Independent

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Our Weekly Guide Lego Adidas Fashion Relationships

4 years, 3 months ago

How the Pandemic Forced Families to Play Together and Increase Lego Sales

News 18

While the world came to a halt with the pandemic and businesses hit a bump, toymaker Lego became more and more popular. The sales of Lego jumped 14% in the first six months of the year as families under coronavirus lockdowns spent more time playing together at home, the Danish toymaker said on Wednesday. “We saw a very positive development …

Sales Danish Lego

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Articles for Lego, search results for play

This Holiday Season, Let Your Kids Experience the Ultimate Christmas Adventure with The LEGO® Group’s Winter PLAYgrounds

Star Wars Lego Advent Calendar Is 20% Off At Walmart

LEGO expands presence with Chinese cultural elements debuts at CIIE

Seven-time attenders at import expo evolving with China

Seven-time attenders at import expo evolving with China

Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business

‘Terrifier 3’ slashes ‘Joker’ to take No. 1 at the box office, Trump film ‘The Apprentice’ fizzles

Shanghai Library and LEGO launch new learning initiative

Lego's CEO on the business case for play

Best Summer Adventure for Chandigarh Kids -The LEGO® PLAYground is Finally Here!

Fire destroys part of Legoland theme park in western Denmark, melting replicas of famed buildings

LEGO Group shows growth despite challenging year for toy industry

The Lego Movie: There would be no Barbie—or backlash over those Oscars “snubs”—without it.

How a toy becomes the coveted 'it' gift of the holiday season

LEGO® NINJAGO® With A Twist: Explore The Merged Realms And Source Dragons

Toymaker Lego will stick to its quest to find sustainable materials despite failed recycle attempt

Why the rise of age regression and childishness could just be harmless fun

Billund city guide: Where to stay, eat, drink and shop in Denmark’s family friendly city

Lego Harry Potter Hogwarts Express: Everything we know about the collector’s edition, price, details and more

Lego continues building blocks in smaller cities

Best kids’ toy brands 2021: Educational games, dolls and wooden playsets

World Vision Day: How Lego is Using Special Bricks to Teach Braille to the Visually Impaired

Adidas collaborates with Lego for launch of primary coloured trainers

How the Pandemic Forced Families to Play Together and Increase Lego Sales