The timing was right,” says Meghna Saraogi, the co-founder and CEO of StyleDotMe, an augmented reality SaaS company whose AR tech platform, mirrAR, helps shoppers try on jewellery virtually. “On average, they have been able to reduce return rate by 32% and ensure sales conversion by 37%,” says Saraogi, adding that engagement on digital platforms has risen exponentially for most …
For Bengaluru resident Srishti Shekhar, the stay-at-home situation and her last year of school made her try something she had never done before: online consultation to solve her acne issues. This move to AR and AI-based technology, now gaining speed, is linked to the increasing demand for customised products, says Avni Sricharan, co-founder of Hyderabad-based custom lip colour brand LipHue. …
