Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. “Through this combination, we are poised to accelerate innovation and harness the significant opportunities created by new technologies in this era of exponential change, said said John Wren, Chairman and CEO of Omnicom. …
A person smells the scented “Got Milk?” Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual revenue of almost $26 billion. The New York City agencies have had a hand in marketing campaigns like “Got Milk?” for the California Milk Processor Board, “Priceless” for Mastercard, “Because I’m Worth It” for L’Oreal …
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency. Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26bn. The deal, announced on Monday, could attract regulatory scrutiny as it seeks to merge the world’s …
