The timing was right,” says Meghna Saraogi, the co-founder and CEO of StyleDotMe, an augmented reality SaaS company whose AR tech platform, mirrAR, helps shoppers try on jewellery virtually. “On average, they have been able to reduce return rate by 32% and ensure sales conversion by 37%,” says Saraogi, adding that engagement on digital platforms has risen exponentially for most …
